I'm Julia, and my career has been dedicated to work with purpose. Today, I combine my passion for social impact with my entrepreneurial spirit to help for-purpose leaders thrive.
Having spent my entire career in the for-purpose sector, I deeply understand the unique challenges that come with leading mission-driven organisations. I founded Do Good Jobs, New Zealand's #1 ethical jobs board, and co-founded Thundergrid — experiences that taught me firsthand what it takes to build and sustain purpose-driven ventures.
I've seen too many passionate leaders burn out trying to change the world. I know because I've been there too. That's why I created For Impact Coach — to help leaders like you find a sustainable way to maximise your impact without losing yourself in the process.
I blend mindset work with practical strategies. Because the inner work isn't separate from the practical — it's the foundation for everything else. Through coaching, I help you develop both the clarity and the confidence to lead with greater impact.
The biggest results come when you work with clarity, not just harder.
You can't pour from an empty cup. Sustainable leadership starts with you.
Practical strategies work best when built on a strong inner foundation.
When you're connected to your 'why', everything else falls into place.
Join the waitlist for coaching and grab a free Impact Clarity Session when spots open
International Coaching Federation
Authentic Education
Coach Masters Academy